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Content marketing is an excellent marketing activity for driving business results, and as more brands embrace this, the competition remains to be really difficult. If you actively use content marketing to promote your business and drive sales, it is vital to stay up to date with the most recent content marketing trends. Familiarizing these trends will inspire and empower you to create more effective marketing techniques. Let's get straight to business - here are seven content marketing trends you can't overlook this year.

In an attempt to stand apart from their competitors, numerous online marketers devote more of their resources to creating engaging videos, slideshows, and infographics, instead of just plain textual content. Considering the fragmented attention of many Web users, visual storytelling has the potential to get the attention of a distracted audience more quickly than text, and to have a stronger influence on potential customers. This is especially true now when networks like Twitter and facebook have developed a video platform.

Mobile marketing opportunities are growing at a rapid pace, with an increasing number of social networks and specialized services providing devoted tools for online marketers to promote and advertise products and services directly to mobile users. It's not enough to have a mobile responsive site - brands should actively seek to engage their mobile audience with customized content and contests.

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While social media marketing has been massive in the last few years, now it's becoming for numerous businesses the primary internet marketing tool, displacing even ads. Brands are hiring professional content creators to create for them social media content, and are taking distribution extremely seriously, attempting to be original on all the big networks.

All things considered, it can be said that content marketing has become practically vital for any type of business that tries for a strong online presence and a large nexting. Content marketing is the backbone technique for engaging with your audience, therefore requires careful attention and persistent effort. Now go out your pen and paper, grab your team and start strategizing.

Whatever the business application - e.g. ERP, Oracle, SAP or other, the goal of implementation forms the core in formulating business processes and techniques along with people power that can help align the technology offering to the company's functions and achieving the most effective results possible.